When you choose Aveda, you help care for the world you live in. Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978. At Aveda,
The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible. Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients.
We believe every beauty product should make you feel as beautiful as you look. That’s why aroma is at the heart of every Aveda experience. To help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. Created in our Botanical Aroma Lab, our pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power. Experience them yourself; your sensory journey awaits. Only at Aveda.